Redefining beauty,
every day.
Hyra was born from a simple belief: beauty should feel honest, empowering, and kind—to your skin, to your confidence, and to the world around you. What started as a passion for clean, ethical cosmetics has grown into a global vision shaped by cultures, artistry, and the desire to redefine modern beauty.
Inspired by the elegance of Asia, the confidence of Canada, and the timeless grace of the Middle East, Hyra blends diverse beauty ideals into products that celebrate individuality. Every shade, every texture, every detail is thoughtfully crafted to enhance your natural features rather than mask them.
From the beginning, we made a promise:
No compromises. No shortcuts. Just beauty with integrity.
Formulations
Our formulations are powered by vegan, botanical extracts chosen for their purity and performance. We avoid harsh chemicals, animal testing, and unnecessary additives—because we believe makeup should work with your skin, not against it. Long-lasting, safe, and effortless to wear, Hyra products are designed for real people with real routines.
The movement
Hyra is more than makeup—it is a movement towards conscious beauty. A space where self-expression meets responsibility. A brand that embraces diversity, champions confidence, and celebrates the courage to be your true self.
Your everyday companion
Whether you’re getting ready for your first job interview, a night out, or your everyday glow, Hyra is here to remind you:
Beauty is not created—it is revealed.